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Author name: Caroline Thompson

Caroline is an experienced marketing leader with over 15 years of experience in the high-tech industry. Her passion for driving innovation and creating value has led her to excel in marketing leadership roles within various healthcare, genetics and life science companies. Caroline's expertise lies in developing and executing data-driven marketing strategies that align with overall business goals. She believes in a customer-centric approach and leverages market insights to create compelling messaging that resonates with target audiences. Her extensive experience working with high-tech companies has given her a deep understanding of the complex sales cycles and the importance of building strong relationships with key stakeholders. As Director of Marketing at Claritas Rx, Caroline is responsible for increasing brand awareness and supporting commercial initiatives. She leads a team of marketing professionals in developing innovative strategies to drive growth and expand market reach.

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Coordination in Pharma: Key to Market Access Success

Blog

The pharmaceutical industry is shifting towards a model where collaboration among brand, marketing, and account field teams is not just a nice-to-have, but a strategic imperative. As access to markets becomes increasingly complex, companies that successfully align these internal functions stand to gain a significant competitive edge. In specialty pharma, where tailored approaches are often […]

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